How Dostudio.co.in Redefined Kurikkal’s Brand Identity Through Strategic Branding

In a competitive market where brand perception shapes business success, having a strong, strategic brand identity is more crucial than ever.

Kurikkal, a legacy brand rooted in trust and quality, partnered with Dostudio.co.in to reimagine their branding for a modern audience — while preserving the rich heritage they are known for.

The Challenge

As a brand with a proud history, Kurikkal needed to:

Modernize their brand without losing their traditional values

Create a unified brand identity that works across digital and offline platforms

Appeal to both existing loyal customers and a younger, modern audience

The objective was to strategically evolve the brand, making it future-ready while staying true to its roots.

Dostudio.co.in’s Strategic Branding Approach

At Dostudio.co.in, we believe branding isn’t just about creating logos and taglines — it’s about telling a brand’s story in the most authentic, powerful way.

Here’s how we approached Kurikkal’s branding journey:

1. Brand Discovery and Research

We conducted deep-dive workshops with the Kurikkal leadership team to understand:

The brand’s history and legacy

Core values and vision for the future

Customer perceptions and market positioning

We also analyzed competitor brands and industry trends to ensure Kurikkal’s brand identity would stand out.

2. Brand Strategy Development

Based on our research, we crafted a comprehensive brand strategy that included:

Clear brand positioning: Balancing tradition with modernity

Brand messaging framework: Key messages for different customer segments

Tone of voice: Friendly, premium, and trustworthy

This strategy became the foundation for all creative executions.

3. Visual Identity Redesign

Our design team developed a refreshed visual identity that included:

A modernized logo inspired by Kurikkal’s heritage

A refined color palette that communicates trust and excellence

Typography guidelines for consistency across all platforms

Iconography and brand pattern elements for flexible usage

The new visual identity gave Kurikkal a cohesive, premium look and feel — perfect for digital platforms, packaging, and corporate communications.

4. Brand Applications Across Channels

We applied the new branding across key touchpoints:

Website redesign

Digital and social media assets

Packaging and marketing collaterals

In-store branding elements

This ensured that customers had a consistent brand experience wherever they interacted with Kurikkal.

The Impact

Thanks to a thoughtful, strategic rebranding by Dostudio.co.in, Kurikkal achieved:

Stronger brand recognition among both loyal customers and new audiences

A modern brand image that honors their history while embracing the future

Consistency across platforms, leading to better customer engagement

Increased brand trust and preference in a competitive market

By strategically evolving Kurikkal’s brand identity, we positioned them for continued success and leadership in their industry.

Why Brands Like Kurikkal Trust Dostudio.co.in for Strategic Branding

At Dostudio.co.in, we specialize in helping brands find their true voice and visual identity — creating stories that resonate deeply and drive business growth.

Whether you’re a legacy brand looking to modernize or a new brand wanting to make a strong entrance, we’re ready to help you build a brand that stands the test of time.

👉 Ready to redefine your brand? Visit www.dostudio.co.in and let’s start your transformation journey.