How Dostudio.co.in Boosted Children's Footfall at LuLu Mall Calicut with an Innovative Summer Campaign
When it comes to crafting memorable experiences, Dostudio.co.in stands out by blending creativity with strategic innovation. This summer, we partnered with LuLu Mall Calicut, Kerala, to design a vibrant Summer Campaign aimed at one special audience — children.
Our mission
To transform LuLu Mall Calicut into the ultimate summer destination for kids and families, driving footfall, engagement, and joy throughout the season.
Understanding the Challenge
Summer vacations are a prime time for families to explore new experiences. For LuLu Mall Calicut, the goal was to:
Increase children’s footfall
Create family-friendly activities
Enhance mall dwell time
Build brand affinity with younger audiences
At Dostudio.co.in, we knew that a standard promotional campaign wouldn’t be enough — we needed imaginative ideas and seamless execution to capture young hearts.
Our Creative Strategy
Our campaign revolved around three key pillars:
1. Kid-Centric Creative Ideas
We curated summer-themed activities that spoke directly to children’s interests:
Interactive play zones with creative arts, crafts, and fun workshops
Mini carnivals with games, face painting, and storytelling sessions
Themed events around popular cartoon characters and summer adventures
Every idea was crafted to spark excitement and make the mall a must-visit destination for kids.
2. Innovation at Every Touchpoint
To stand out, we incorporated innovative elements:
Gamified experiences where children could collect points and win rewards
Digital engagement zones combining learning and play
Photo booths with playful summer backdrops for families to capture memories
Our goal was to create immersive experiences that kept children entertained and families engaged.
3. Flawless Implementation
From concept to execution, Dostudio.co.in handled it all:
On-ground activation management
Mall-wide branding and signage
Real-time event coordination
Safety and crowd management to ensure a smooth experience
We worked closely with the LuLu Mall Calicut team to ensure every activity aligned with the mall’s brand image and operational needs.
The Results
Our Summer Campaign delivered exceptional outcomes for LuLu Mall Calicut:
Significant increase in children's footfall during the campaign period
Higher family visits and longer mall dwell times
Social media buzz with organic shares from happy families
Enhanced mall experience perception among visitors
Most importantly, LuLu Mall Calicut became the go-to family destination for summer fun in Kerala!
Why Brands Like LuLu Mall Choose Dostudio.co.in
At Dostudio.co.in, we specialize in creating experiences that don't just attract — they connect. From creative ideation to on-ground innovation and flawless execution, we help brands bring their vision to life.
If you're looking to transform your brand experience and drive meaningful footfall, we’re ready to partner with you.
👉 Learn more about how we can energize your brand at www.dostudio.co.in.