DOStudio’s Creative & Digital Mastery Behind Peekay Rolling Mills’ Brand Transformation
At DOStudio, we specialize in helping legacy brands transform into modern, competitive powerhouses through strategic branding, creative storytelling, and digital marketing excellence. Our recent collaboration with Peekay Rolling Mills- a premium steel manufacturer in India -is a perfect example of how traditional industries can achieve powerful brand visibility and digital growth in today’s fast-moving market.
About Peekay Rolling Mills
Peekay Rolling Mills Pvt. Ltd. is a name synonymous with quality TMT steel bars and state-of-the-art steel production since 1983. With decades of trust, innovation, and global reach, Peekay aimed to modernize its brand presence and connect better with today’s audience, dealers, architects, and builders.
That’s where DOStudio came in.
Our Mission: Build a Future-Ready Steel Brand
Peekay wanted to reposition itself not just as a reliable steel producer, but as a thought leader in the construction and infrastructure industry. We took this challenge and delivered across three core areas:
1. Branding & Identity Design
We redefined Peekay’s visual and verbal identity to reflect strength, trust, and technological advancement.
✔️ Logo refinement
✔️ Corporate color palette & typography
✔️ Brand guidelines for consistent usage
✔️ Factory visuals, team imagery, and production-focused creatives
2. Creative & Marketing Collaterals
Our design team crafted stunning, brand-aligned content to help Peekay engage its audience both offline and online.
- Product brochures and profile decks 🎯
- Corporate videos & testimonial reels🎬
- Social media creatives (LinkedIn, Instagram, Facebook)📱
- On-site banners, dealer boards, and hoardings🧱
3. Full-Fledged Digital Marketing Strategy
We developed a robust digital presence and lead-generation strategy tailored to Peekay’s audience: builders, engineers, contractors, and infrastructure consultants.
Our Digital Deliverables:
- Search Engine Optimization (SEO) – Ranked for keywords like “best TMT bars in Kerala”, “ISI certified steel bars”, and more📈
- Social Media Marketing – Consistent engagement and product education📱
- Dealer-Focused Campaigns – Built awareness in trade communities📰
- Google Ads + Meta Ads – For project leads and dealership inquiries💬
- Website Revamp Support – Optimization for speed, UX, and SEO🖥️
Real Results, Real Impact
Thanks to this integrated branding and digital marketing strategy, Peekay Rolling Mills achieved:
- 3X increase in website traffic🚀
- 180% growth in inquiries from contractors and builders📩
- First-page Google rankings for high-volume industry keywords🔎
- Enhanced brand loyalty among existing and new dealers🤝
Why Peekay Trusted DOStudio
Peekay Rolling Mills chose DOStudio because of our ability to combine industrial know-how with modern marketing execution. From steel-grade strength visuals to data-backed campaigns, we delivered solutions that helped the brand stand out in a crowded market.
Build Your Brand with DOStudio
Whether you’re in manufacturing, healthcare, real estate, or retail -DOStudio helps brands build, grow, and lead in the digital space.
👉 Let’s transform your brand next. Visit www.dostudio.co.in or get in touch for a free consultation.